- House of Doge becomes the majority owner of Italian club Triestina Calcio 1918.
- Cryptocurrency payments to be piloted for match tickets, concessions and club merchandise at Triestina games.
- Dogecoin price holds key support at $0.1918, with bullish targets up to $0.86.
House of Doge, the corporate arm of the Dogecoin Foundation, has emerged as the largest shareholder in U.S. Triestina Calcio 1918.
The acquisition, completed alongside merger partner Brag House Holdings (NASDAQ: TBH), integrates a mechanism for commercializing cryptocurrency directly into the ownership structure of the historic Italian club.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025
Club officials say the deal will provide immediate capital and a plan to pilot cryptocurrency payments at the club’s home ground, Stadio Nereo Rocco.
Founded in 1929, Triestina took part in early Serie A seasons but has spent decades outside Italy’s top flight.
House of Doge has not disclosed the exact size of its stake. Company leaders emphasize that funds will support football operations and community programs.
What the acquisition means for Triestina
Triestina currently competes near the bottom of Serie C and faces the immediate sporting challenge of avoiding relegation.
The new owner says it will prioritize short-term stability while investing for long-term growth.
Executives intend to inject resources to strengthen the squad and improve back-office systems.
Advisors with top-league management experience have been engaged to help modernize the club’s commercial approach.
House of Doge plans to roll out cryptocurrency as a practical payment option on match days.
Supporters are expected to be able to buy tickets, concessions and official merchandise using digital currencies.
The club and House of Doge say the initiative aims to improve the fan experience and diversify revenue streams.
Brag House Holdings will provide the corporate structure and governance framework for the partnership, and its gaming and fan-engagement platforms are expected to integrate with Triestina’s outreach.
Dogecoin price outlook
Market watchers tracking Dogecoin (DOGE) say the meme coin faces a technical crossroads as investor interest returns.
Analysis points to a long-term ascending triangle pattern with key support around $0.16–$0.19.
$Doge/Monthly
💥 Ignore the noise
A no-wick monthly chart shows just how bullish we are ✍️#Dogecoin pic.twitter.com/zTvYKMFgDc— Trader Tardigrade (@TATrader_Alan) October 18, 2025
Near-term resistance levels are identified at $0.205 and $0.227, with a nearer target around $0.242.
More bullish scenarios place resistance at higher levels such as $0.45 and $0.86, and some commentators even speculate about a long-term target of $1.50 should momentum accelerate.
Other analysts suggest DOGE needs to hold above $0.1918 to move toward $0.2054, while a failure below $0.1918 could open a drop to $0.1820.
House of Doge’s status as the largest shareholder in U.S. Triestina Calcio 1918, combined with the introduction of crypto payments at the stadium, in merchandising and through community programs, could provide meaningful support for Dogecoin’s price.
If stadium and merchandising payments prove practical and convenient for fans, the initiative could become a visible case study that encourages other clubs and investors to explore similar crypto integrations.