- CROSS, a Layer 1 blockchain built for Web3 game development, saw its price surge more than 58% in 24 hours.
- Those gains came amid pullbacks in the top cryptocurrencies.
- While profit-taking could trigger short-term declines, bulls may benefit from a broader crypto rebound.
Cross (CROSS) jumped more than 58% over the last 24 hours, pushing the token into the top 500 cryptocurrencies by market capitalization.
This sharp rise occurred even as major coins such as Bitcoin and Ethereum were recording a pullback, trimming many recent gains.
The CROSS token, which supports an innovative Layer 1 blockchain focused on Web3 gaming, has advanced on a range of positive catalysts.
Why is CROSS rising today?
CROSS is an EVM-compatible Layer 1 blockchain purpose-built for Web3 game development.
It provides developers with plug-and-play software development kits (SDKs), a gaming token protocol, and seamless interoperability with other blockchains.
These features make it easier for game studios to integrate blockchain technology, enabling true asset ownership and in-game trading for players.
We just hit 400,000 Monthly Acitve Users (MAU) on CROSS PLAY!
Massive thanks 🙏 and keep stackin’, keep diggin’! 💎🙌#CROSSPLAY #Web3Gaming #MinetoEarn pic.twitter.com/FypqHRhDzC
— CROSS PLAY⛏️ (@crossplay_xyz) July 14, 2025
The CROSS token powers multiple Layer 1 functions: gas fees, governance and staking. It benefits from a fixed supply and rising game onboarding, aiming to scale Web3 gaming by bridging traditional Web2 games with decentralized ownership.
The token’s impressive 58% gain in 24 hours contrasts with the pullback seen in BTC and ETH.
While the large-cap cryptocurrencies are retracing, CROSS has surged more than 180% over the past week, driven in part by a wave of listings on major crypto exchanges.
Since early July, CROSS began trading on prominent platforms including Binance Futures, Bitget, Bybit, KuCoin and Gate.io. These exchanges added both spot and futures pairs for the token, significantly increasing its visibility and accessibility.
Listings and higher exchange exposure often create upward pressure and boost trading volumes, which appears to have supported CROSS’s gain.
#BitMart will list Cross (CROSS) @cross_protocol🔥
CROSS is an EVM-compatible Layer 1 blockchain designed for Web3 game development. It offers plug-and-play SDKs, a gaming token protocol, and seamless interoperability.
đź’°Trading pair: CROSS/USDT
đź’ŽDeposit: Available
💎Trading:… pic.twitter.com/VpYHS5tWUh— BitMart (@BitMartExchange) July 11, 2025
For example, CROSS climbed over 350% from July 6, 2025, when it traded as low as $0.04657. The altcoin reached an all-time high of $0.2874 on July 11.
Although the price retraced about 25% from that peak, buyers have shown renewed bullish momentum.
Crypto pullback — what it means for CROSS
The broader cryptocurrency market is currently undergoing a pullback, with major coins such as Bitcoin and Ethereum facing downward pressure after recent rallies.
Despite this backdrop, CROSS has demonstrated notable upside strength.
The token’s price action suggests continued investor confidence, particularly as the Web3 gaming sector gains traction.
In this environment, CROSS could attract fresh inflows, especially if major coins stabilize or rebound amid evolving macroeconomic and regulatory developments.