- Metaplanet buys 5,419 BTC, bringing reserves to 25,555 BTC with a value of $2.7 billion.
- The company financed BTC purchases through equity sales and share offerings exceeding $1 billion.
- Metaplanet targets 210,000 BTC by 2027, cementing its position as the largest public holder in Asia.
Metaplanet has further expanded its Bitcoin (BTC) holdings, purchasing 5,419 BTC for more than $627 million.
The acquisition, announced on September 22, increases the Tokyo-listed company’s reserves to 25,555 BTC, valued at over $2.7 billion.
With this purchase, Metaplanet re-entered the ranks of the top five corporate Bitcoin holders, surpassing rivals such as Tesla and Coinbase, and solidified its position as the largest public holder of the digital asset in Asia.
The largest single purchase in Metaplanet history
This latest acquisition represents the largest single purchase in Metaplanet’s history. The company paid an average of about $115,900 per BTC, spending nearly ¥94 billion in total.
The buy increased Metaplanet’s cumulative investment in Bitcoin to ¥398.21 billion, roughly $2.67 billion, with an average purchase price just above $104,000 per BTC.
CEO Simon Gerovich noted that the company’s Bitcoin returns rose to 395.1% year-to-date in 2025.
The rapid accumulation highlights how aggressively Metaplanet has pursued its self-described “Bitcoin-first” strategy.
In mid-April this year the company held only 4,525 BTC. By June it had already reached 10,000 BTC, months ahead of schedule. From 13,350 BTC at the end of June, Metaplanet nearly doubled its reserves in less than three months.
From hospitality to Bitcoin powerhouse
Metaplanet’s transformation has been dramatic. Once focused on hospitality and media, the company has reinvented itself as a corporate Bitcoin treasury under Gerovich’s leadership.
It now positions itself as a regional counterpart to Michael Saylor’s Strategy, whose 638,985 BTC stake dominates the corporate Bitcoin landscape.
The strategy is ambitious. Metaplanet’s immediate target is 10,000 BTC by the end of 2025. By 2026 it aims to hold 100,000 BTC, and by 2027 it plans to hold 210,000 BTC—roughly 1% of Bitcoin’s fixed supply.
To fund these moves, the company has leaned heavily on capital markets. Earlier this month it completed an international share sale that raised more than $1 billion, and in September it issued 385 million new shares to raise $1.4 billion.
Most of the proceeds are earmarked for Bitcoin purchases, directly linking investor capital to the expansion of its treasury.
Market impact
Despite the bold expansion, Metaplanet’s share price fell 1.64% on the day of the announcement, extending a 28% decline over the past month.
Still, the stock is up more than 66% year-to-date, reflecting continuing investor interest in its role as a proxy for Bitcoin exposure.
The company’s upgrade to mid-cap status by FTSE Russell last September also boosted its visibility, attracting passive inflows from global index funds.
Market reaction was muted overall, with Bitcoin slipping below $115,000 around the same time amid technical resistance, whale activity, and regulatory headlines.
Nevertheless, Metaplanet’s willingness to buy during periods of weakness underlines its conviction that Bitcoin is a long-term store of value rather than a short-term trade.