- Avalanche is ready to usher in a new era of on-chain royalty payments.
- The blockchain platform is partnering with Record Financial, a technology company at the forefront of the music industry.
- The collaboration will enable Record to leverage blockchain capabilities to provide instant, verifiable payouts.
The Avalanche team announced on Thursday its partnership with Record, a move that could speed up payments and empower creators as blockchain adoption grows across the creative economy.
AVAX, Avalanche’s native token, ticked higher as bulls worked to hold key support levels.
Record Financial and Avalanche team up to streamline royalty payments
Payment systems across the music industry are receiving a digital overhaul, building an ecosystem designed to remove delays, opaque accounting, and uncertainty.
Those issues continue to plague the sector.
Record Financial is positioning its platform at the center of a structural change in how royalties are tracked and paid.
Built natively on Avalanche, the system is designed to aggregate and standardize royalty data from multiple sources.
Traditional royalty workflows depend on publishers and distributors, all processing earnings from streaming, downloads, and live performances through slow, manual, cross-border channels.
Those delays—often lasting months—can significantly reduce revenue and opportunities for creators.
Record plans to use its growing traction and Avalanche’s on-chain capabilities to transform the process, creating a unified, verifiable ledger that reconciles data in real time.
The platform is structured to support payments in stablecoins such as USDC, delivered directly to creators’ digital wallets.
Travis Garrett, CEO of Record Financial, said:
“Blockchain gives the music industry an opportunity to rebuild its financial foundation on transparency. By combining our data infrastructure with Avalanche’s speed and scalability, we are solving problems that have limited the industry for generations—late payments, missing checks, and unclear ownership.”
The collaboration builds on Record’s existing roster, which includes notable artists such as Armani White, Lil Tjay, and A$AP Ferg.
Morgan Krupetsky, Vice President of Onchain Finance at Ava Labs, added:
“Record is a powerful example of how blockchain can modernize legacy industries. Music royalties represent a market worth more than forty billion dollars a year, and bringing that infrastructure on-chain creates fairness, efficiency, and new economic opportunities for creators worldwide.”
AVAX price outlook amid rising blockchain adoption
AVAX, the native token of the Avalanche ecosystem, plays a critical role in powering transactions and securing the network.
Its market performance is therefore a key indicator of the platform’s momentum.
As of November 20, 2025, the token traded near $13.58, down about 2% over the prior 24 hours.
The token has fallen roughly 19% over the past month.
Past drivers for AVAX have included interest around spot exchange-traded funds, U.S. Treasury allocations, and regulatory developments that supported the token during rallies.
However, the recent slump occurred amid broader macroeconomic headwinds that also pressured Bitcoin to lows near $88,000.
AVAX’s price could mirror broader market declines and dip toward $10 before recovering and potentially challenging $20 again as crypto markets regain strength.