- Animoca Brands has announced a strategic investment in Avalanche.
- The move is intended to promote adoption of projects built on Avalanche.
- Could the strategic investment boost the AVAX price?
The Avalanche (AVAX) price has slipped below $10 as the broader cryptocurrency market faces selling pressure.
AVAX could extend its decline toward $9, but Animoca Brands’ announced strategic partnership with Ava Labs—aimed at expanding adoption across the Middle East and Asia—raises the question of whether the news is bullish for the token.
Animoca Brands partners with Ava Labs
Animoca Brands is one of the most influential organizations in the Web3 space, with extensive reach globally and particularly strong traction in Asia.
The announcement shared on March 19 revealed that Animoca Brands has entered a strategic partnership with Ava Labs, the team developing and supporting the Avalanche blockchain ecosystem.
The company did not disclose the precise amount of the investment, though Animoca’s leadership described it as a significant commitment.
The collaboration will focus on deploying capital into AVAX-based projects, supporting product integrations and providing advisory services to accelerate ecosystem growth.
Ava Labs highlighted that Animoca brings a portfolio of more than 600 investments and deep domain expertise across real-world assets, gaming and digital identity—areas that could complement Avalanche’s capabilities.
Through the partnership, Ava Labs plans to prioritize expansion across Asia and the Middle East.
“Avalanche combines scalable subnet architecture with EVM compatibility, which makes it particularly well suited for sovereign and institutional deployments — areas where we see growing demand globally,” said Omar Elassar, Animoca’s head of global strategic partnerships and managing director for the Middle East.
Avalanche RWA and DeFi markets
As of March 19, 2026, Avalanche (AVAX) ranks 22nd among cryptocurrencies by market capitalization, with an approximate valuation of $4 billion.
Despite its strengths, Avalanche remains smaller than several leading smart-contract platforms in terms of overall market size and ecosystem activity.
On-chain data shows that Avalanche trails major chains in both decentralized finance and real-world asset (RWA) tokenization.
RWA.xyz reports the total value of tokenized assets on Avalanche at roughly $1.3 billion, compared with about $15.7 billion on Ethereum.
Similarly, Avalanche’s DeFi total value locked (TVL) stands near $1.9 billion, well below Ethereum’s $136 billion and under the more than $18 billion registered on Solana.
Even so, Avalanche’s on-chain finance footprint is expanding, and strategic backing from a partner like Animoca Brands could accelerate adoption. Greater funding, integrations and advisory support may encourage more projects and asset tokenizations to launch on the network, which could indirectly support AVAX demand.
AVAX price outlook
AVAX is trading around $9.41, down roughly 3% over the past 24 hours.
Technically, AVAX remains in a broad downtrend, moving inside a narrowing Bollinger Bands formation after recent rejections from the upper band.
Price currently hovers near the middle Bollinger band following recent rejections from the upper band. The relative strength index (RSI) has turned down and sits near 48, signaling weakening bullish momentum but not outright bearish dominance.
If AVAX can hold above the $9 support area, a recovery could open the door to regaining $10 and potentially testing year-to-date highs near $15 in the short term. Conversely, failure to defend current support could push AVAX lower toward approximately $8.20.
In summary, Animoca Brands’ partnership with Ava Labs brings capital, industry experience and regional focus that may help Avalanche close some adoption gaps. While such strategic support is positive for the ecosystem, a sustained impact on AVAX price will depend on concrete project deployments, integration progress and broader market conditions.