- House of Doge takes majority control of U.S. Triestina Calcio 1918.
- Crypto payments for tickets, food and club merchandise will be introduced during Triestina matches.
- Dogecoin price holds key support at $0.1918 with bullish targets extending to $0.86.
House of Doge, the corporate arm of the Dogecoin Foundation, has become the largest shareholder in U.S. Triestina Calcio 1918.
The acquisition, completed alongside merger partner Brag House Holdings (NASDAQ: TBH), places a cryptocurrency marketing vehicle directly into the ownership structure of a historic Italian club.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR
— House of Doge (@houseofdoge) October 20, 2025
I club officials say the deal will provide immediate capital and fund plans to pilot cryptocurrency payments at the club’s home ground, Stadio Nereo Rocco.
Founded in 1929, Triestina participated in the early seasons of Serie A but has spent decades outside Italy’s top division.
House of Doge declined to disclose the precise size of its stake. Company executives stress the funds will support football operations and community programs.
What the acquisition means for Triestina
Triestina currently sits near the bottom of Serie C and faces the immediate sporting challenge of avoiding relegation.
The new ownership says it will prioritize short-term stability and long-term growth.
Management plans to invest in the squad and upgrade back-office systems to strengthen day-to-day operations.
At the same time, advisors with Major League governance experience have been engaged to modernize the club’s commercial approach.
House of Doge intends to test cryptocurrencies as a practical payment method during matchdays.
Fans are expected to be able to purchase tickets, concessions and merchandise using digital currencies, according to reports.
The club and House of Doge say the move aims to enhance the fan experience and diversify revenue streams.
Brag House Holdings will provide the public listing structure and governance framework for the partnership, while its gaming and fan-engagement platforms are expected to be integrated with Triestina’s reach.
Dogecoin price outlook
Analysts tracking Dogecoin (DOGE) say the memecoin faces a technical crossroads as market interest returns.
Market analysis points to a long-term ascending triangle pattern with key support in the $0.16–$0.19 range.
$Doge/Monthly
💥 Ignore the noise
A no-wick monthly chart shows just how bullish we are ✍️#Dogecoin pic.twitter.com/zTvYKMFgDc— Trader Tardigrade (@TATrader_Alan) October 18, 2025
Near-term resistance levels are identified at $0.205 and $0.227, with a further target around $0.242.
More bullish scenarios place subsequent resistance at higher levels such as $0.45 and $0.86, and some commentators even suggest a long-term possibility of $1.50 if momentum intensifies.
Other analysts indicate DOGE must stay above $0.1918 to push toward $0.2054, while a failure below $0.1918 could open a decline toward $0.1820.
The fact that House of Doge is now Triestina’s largest shareholder and plans to implement stadium payments, merchandising and community programs using cryptocurrency could be a meaningful catalyst for Dogecoin’s price.
If matchday payments, merchandise sales and community initiatives at Triestina successfully adopt cryptocurrencies in fan-friendly, practical ways, the effort could serve as a tangible model for other clubs and investors.